Know Me, I AM is where hiring meets purpose.

Closing the loop between thoughtful selection and successful onboarding.

• The Framework
• Behaviour in Balance
• About

An Effective Assessment Tool

Create and share meaningful job descriptions that guide hiring decisions from the very start.

Unbiased Assessment Methods

Transfer your job description into a structured, fair and scorable interview kit — aligned to the priorities of the role.

Onboarding with Intention

Support success beyond the offer. Carry forward development areas and strengths into a clear, confident onboarding plan.
Built around a proprietary behavioural framework that connects role design, competency assessment, company values, and development — consistently, at every level.

Hiring doesn't have to end at offer.

Most frameworks describe what people do.
This one describes how they contribute - and the altitude at which they operate.

Know Me, I AM uses a structured contribution framework to ensure every role — from individual contributor to C-Suite — is defined clearly, assessed fairly, and developed intentionally.

What makes this framework different is that it connects every role — no matter how operational or strategic — to the value it creates. A maintenance technician and a Chief Operating Officer sit at different altitudes, but both have a clear line of sight to what their work makes possible.That clarity gives people purpose and a shared understanding of how they contribute to the organisation.

In reality, almost any behaviour — when applied without judgement — can become a limitation.Someone who drives delivery relentlessly may unintentionally shut down collaboration.
Someone who values harmony may avoid the conversations that matter.

The behaviour isn’t wrong.
The calibration is.

That's the principle behind the Know Me, I AM Competency Framework and understanding Behaviour in Balance.Built around 36 behavioural competencies across six categories — mapped to role level, function, and company values

The Know Me, I AM Competency Framework doesn’t label behaviours as good or bad. It recognises that the same strength, in different doses and different moments, leads to very different outcomes. It’s an honest, human, and practical way to understand how people contribute.

That clarity helps you assess clearly in interviews, identify focus areas during onboarding, and have development conversations because everyone shares the same language for what’s working — and what needs adjusting.

I AM Karen, the founder of Know Me, I AM — and this all began with real conversations about work.

After more than fifteen years working in Talent Acquisition, I found that the most valuable discussions with hiring managers always started with the same simple question:“What skills do you need for this role?”

From there, the conversation would open up — about what success looks like, how the role contributes, and what behaviours really matter in practice.Over time I realised those conversations followed a pattern. They weren’t just helpful for writing better job descriptions; they helped clarify how a role fits into the wider organisation.

So I began building a framework that could guide those conversations more clearly.Learning to build software was never part of my original career plan, but the idea was too important to leave unfinished. Over time I learned the tools needed to turn that framework into something practical.

Know Me, I AM is the result — an app designed to help organisations describe roles clearly, fairly, and consistently.

The app goes further than the four steps.

It adapts to your organisation, your function, and your structure — and it includes tools that help you explore contribution and behaviour in more depth.

What Know Me, I AM does

Know Me, I AM creates a complete, structured role profile — not just a job description.It brings together role purpose, deliverables, competencies, working knowledge, balanced behaviour, and interview prompts, all shaped by your organisation’s context.

Organisation context

The app adapts to your organisation.It uses your industry sector, a short description of how your organisation works, and the structure of your hierarchy to shape the language and expectations for each role. If your organisation doesn’t use titles like VP or Director, the app adjusts automatically — so the output always fits your world, not a generic template.

Functions and roles

Know Me, I AM understands the function the role sits in.Whether it’s Finance, Manufacturing, Engineering, People, or any other function, the app adjusts the language, deliverables, and expectations so each role reflects the realities of that discipline — not a one‑size‑fits‑all template.

Contribution levels

Every role sits at a level of contribution — and Know Me, I AM uses that to shape the work.Foundational, Applied, Advanced, or Enterprise: the contribution level is applied automatically based on the framework built into the app, and it guides the depth, scope, and expectations in the role profile so the deliverables and behaviours match the level of impact the role is meant to have.

Behaviour in Balance & Competencies

The app applies the full behavioural framework, not just a list of traits.It uses Behaviour in Balance to show the underused, balanced, and overused states of each behaviour, and it draws from the full competency framework built into the app to shape expectations with clarity and nuance — giving you access to 6 categories and 36 competencies.

What Know Me, I AM creates for you

You get a complete, structured job description — ready to use.
Know Me, I AM brings together role purpose, deliverables, competencies, working knowledge, balanced behaviours, and interview prompts into one clear profile. Everything is shaped by your organisation’s context, function, and contribution level, so the output feels accurate, consistent, and genuinely useful.

The I AM Hub

Your space to explore contribution, behaviour, and capability.The I AM Hub brings the whole framework to life — contribution levels, Behaviour in Balance, and all 36 competencies across six categories. It’s a place to browse, learn, and understand the expectations behind every role, giving managers clarity and confidence long before they create a profile.

Confidence

You get the confidence to say what you need — and use it well.Know Me, I AM gives you a role profile you can rely on, so you can speak clearly about what the role requires and use the same profile as an interview tool, an onboarding guide, and a development anchor. One source of truth, used consistently, with confidence.